Latinx Executive Alliance
AGENCY: RC-CO
DATE: Fall 2022
WORK: Branding | UI Design | Digital
TEAM: Katy Bradley (Digital Director)
Tyler Metcalf (Lead)
Latinx Executive Alliance believes in the power of joining together to advance Latinx representation in mid and senior levels of Fortune 500 companies. Engaging with the Latinx Executive Alliance means you have access to a network of successful Latinx professionals that are dedicated to elevating and advancing Latinx talent in Corporate America through resources, thought leadership, networking, sponsorship, and mentoring.
Wireframes
The wireframes were a product of various discovery exercises with the client—
all led by Katy Bradley, the digital director.
Style Guide
Lead digital designer Tyler Metcalf and I combined our ideas to create a new style guide that is influential, authentic, bold, forward-thinking and poised. This refresh allows for a more diverse workforce by identifying, mentoring, upskilling, and promoting the next generation of Latinx leaders.
Final Outcome
Lastly, the digital team packaged and prep the final approved files to hand off to the client's development department.
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